What market segments would you target

Assignment Help Marketing Management

Reference no: EM133357182

Assignment:

Please give me a heads up on: Complete the work associated with the Case Study: Managing the Sales Effort

Imagine that you have been hired as the Director of Sales for a resort hotel. This resort hotel has 60,000 square feet of meeting space including 25,000 square feet of outdoor meeting space. There are some unique features of this hotel including a Santa Fe style opera house which can be used by meeting and convention groups. To tie in with the western theme, there is also an outdoor space set up like a frontier town. Hotel information is as follows:

220 guest rooms

55 suites

Indoor pool

Outdoor pool

Bicycle rental

Five lighted tennis courts

18 hole golf course

Spa

Restaurant and lounge

Pet friendly

You have been tasked with creating a sales team from the ground up. The resort hotel has new owners and you will be responsible for organizing the sales team effort. The owners have given you some guidelines with regards to the highest revenue generating market segments. It will be up to you to decide which market segments to go after. Based on the information presented, please answer the following questions.

1. What market segments would you target?

2. How would you assign responsibility to the sales managers you have hired?

3. How would you evaluate the sales effort of each of your sales managers?

Reference no: EM133357182

Questions Cloud

Define tesla as a mature industry company : Does that define TESLA as a mature industry company or a growth tech company? What kind of production strategy.

Relationship between level of wages and labor productivity : Have all groups of workers enjoyed measured positive change in their wages and salaries compared with change in labor productivity?

Define operations management : Provide an example of operations in both manufacturing (goods) and a service business environment to demonstrate your understanding of the definition.

Why is trust essential to ethical leadership : 1. Why is trust essential to ethical leadership? What example, from your own life or career stands out as an example of this element?

What market segments would you target : What market segments would you target? How would you assign responsibility to the sales managers you have hired?

Influencing an innovations rate of adoption : Explain how each of these characteristics would affect your adoption of an electric car that travels up to 40 mph, has a battery storage capacity of six hours.

How could they maintain their current growth into future : How could they maintain their current growth into the future? Should they expand? If so, to where? How?

Discuss a time you have used systems thinking : Can you please discuss a time you have used systems thinking to solve a problem (a specific time from your own experience)?

Writing job descriptions : Following the directions/guidelines listed, interview your partner for information on his/her job and then write the corresponding job description.

User Account

All Pages