What market segmentation has apple used

Assignment Help Marketing Management

Reference no: EM131932506

Question: Activity 1: Determine a Market Segmentation (Team)

In your Marketing team, you will decide on a product or service to market. You will be marketing this product or service in a new area where it has not been marketed. This might be to a different age group, ethnic group, or another segment of the population. You may choose the area from the following list:

1. Low income area of an inner city

2. Upscale, trendy area of the city with many loft apartments

3. Suburban area with tract homes

4. Rural farm area

Then decide what product or service you will market.

Using research on the type of area, determine who the customer will be, the demographics on the customer, the needs, and marketability in the area.

Then as a team come up with a proposal for moving into this market.

Refer to the site Developing a Market Segmentation. Clearly outline the pros and cons, and include the analysis you completed above. You will use this choice of product/service and location to develop a marketing plan as you move through the course.

Design a presentation to post to your team room.

Activity 2: Case Study Apple (Individual)

Work through the case of Apple's Segmentation strategy. You will need to do further research to find out more details. You can also interview employees at Apple or people who use Apples. Use the following questions to help focus your analysis.

1. What market segmentation has Apple used?

2. What segments have they identified? How?

3. What effect has market segmentation had on product success?

4. What does Apple's strategy suggest for other companies?

5. Where are Apple stores located? Why?

Write up your report, ensuring that you have included in your analysis the answers to these questions, and submit for grading. Your report must be properly formatted and include supporting references.

Reference no: EM131932506

Questions Cloud

Is this a form of post-investment hold-up : Probably the most important source of capital is human capital. For example, most medical doctors spend years learning to practice medicine.

Explain what conditions need to in place for teams to excel : Discuss how to access team productivity. Explain what conditions need to be in place for teams to excel and why?

Children in the experimental? group : 6,000 children in the experimental? group,73 developed the disease. Of 6,000 children in the control? group,119 developed the disease.

What recommendations would you give the company : Describe a company that you believe does not do well putting the 4Cs into practice, and provide two (2) examples of why you believe they struggle with it.

What market segmentation has apple used : Work through the case of Apple's Segmentation strategy. You will need to do further research to find out more details. You can also interview employees.

What you would think if you were this childs parent : Nevaeh is 3 years old and has recently become a big sister for the first time. Her parents have been busier than usual getting used to having two children .

What percentage of the tires can be expected : a) What percentage of the tires can be expected to last more than 40,000 miles?

Make a brief synthesis and summary of the two articles : Make a brief synthesis and summary of the two articles. How are the topics of the two articles related? What information was relevant and why?

List brand name of the product of given product categories : List the brand name of the product you usually prefer foreach of the following product categories. How does the classification influence the marketing mixfactor

User Account

All Pages