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What market segment are the commercials targeted at

Assignment Help Marketing Management
Reference no: EM132673519 , Length: Word count : 1050

Discussion 1: What market segment are the commercials targeted at (describe these target markets)?

Discussion 2: Are the messages aligned with the IMC objectives?

Discussion 3: Do the messages resonate with the target market?

Discussion 4: Is the correct media being used to send out the messages?

Discussion 5: What kind of message strategy is being used - cognitive, affective, or conative?

Discussion 6: What recommendations, if any, would you make to change the message content?

Reference no: EM132673519

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