What market is this new innovation being targeted towards

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Reference no: EM13869404

Conduct an independent online search regarding a company that fostered a recent innovation, such as Coca Cola and the creation of Coke Zero. In a 1-2 page Word document, address the following prompts:

Briefly summarize the new product and some of its features.

What market is this new innovation being targeted towards? What about that market created a necessity for this new innovation?

In what ways has this innovation impacted the company? Was there collaboration between departments in the company to make this innovation a reality?

How will this company handle follow-ups to this innovation? How will the company foster new innovations?

Be sure to draw upon the concepts presented in this week's reading and lecture. Cite all research sources using proper APA format. For more information on APA please see the Online Library.

Reference no: EM13869404

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