Reference no: EM132813270

Problem 1: In Revenue Management Opportunity Cost means what?

A. The opportunity to implement a new strategy

B. The cost of the revenue mgmt. effort

C. The difference between what could have been gained in revenue and profit and what was actualized

D. None of the available answers

Problem 2: Another of the classic pitfalls in chapter 8 is Lack of a Coherent Market Segmentation Plan. Which of the following is one of the pitfalls from the above pitfall?

A. Managers make segmentation decisions too quickly

B. none of the available answers

C. Managers think that the segmentation of markets is relatively static

D. Companies tend to segment the market the way they perceive it but not the way the customer perceives it or behaves