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What makes venue even more appealing for marketers

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Reference no: EM132501655

Question 1: What trends and developments have been causing the television viewing audience to become fragmented? How might this fragmentation contribute to marketers' growing use of event sponsorship and branded entertainment?

Question 2: Why have video games attracted so much interest recently as a venue for product placements? What makes this venue even more appealing for marketers as games and game players move to the Internet?

Reference no: EM132501655

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