What makes store baristas so successful

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Reference no: EM133292233

Assignment:

View/analyze Starbucks video case & post your responses to the discussion questions

Discussion Questions:

1. What is the trick (balance) between acting like a stock market superpower and personalizing your business to appeal to many?

2. How has the word Starbucks become interchangeable with the word coffee?

3. What is meant by a 'third place'?

4. How did they compete against rivals?

5. What will customers remember most about their Starbucks experience?

6. What makes store Baristas so successful?

7. How does Starbucks promote without spending millions on advertising?

8. How does Starbucks develop & maintain Global brand recognition?

9. How has Starbucks appealed to the Chinese market?

10. Why doesn't Starbuck offer special sales/deals or 'value' products?

11. How is Starbucks appealing to a broader market?

12. How does one define 'Universal Success'?

Reference no: EM133292233

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