Reference no: EM132569710
Instructions
This case will be done in an online discussion with other students. See the Discussion Instructions for general information. For this discussion, you may WORK IN PAIRS. if you like. Please put both names on the initial post; you do not need to submit twice.
In addition. please "LIKE" your TOP 3 POSTS.
Read the Amped2Play materials and review their website
Lethbridge College Letter
Braving Connection Online Course Outline - Branded
Lethbridge Group Project Question Responses
Braving Connection Schedule
Amped2Play Website
Watch the Zoom conference videos for June 17 and June 29. The objectives from Amped2Play for this discussion are:
- Understanding of the online course content for Braving Connection
- What makes Braving Connection and AMPED2PLAY different from everything else out there?
- Who is the target audience?
To meet those objectives. answer the following questions in a discussion post to Your group:
1. From a LOGISTICS (place) perspective. what are 5 critical things to understand about Amped2Play and the Braving Connection Course?
2. What makes Braving Connection with Amped2Play DIFFERENT from everything else out there? (How do they differentiate their company? How do they differentiate this product?) IDENTIFY 3 positioning brand values.
3. Who is the key target audience for the Braving Connection course? How do you DEFINE them (demographics. geographical. industry. trends. buying behavior. psychographics, etc)?
4. Write a positioning statement for the Braving Connection course (p. 234) using your brand values and target audience.
The best answers will be presented to Amped2Play for review and included in our class recommendations report