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What makes an effective brand slogan or motto

Assignment Help Marketing Management
Reference no: EM132663081

Question 1) List and criticize three different marketing definitions and explain their key issues then discuss how they are more than just "telling and selling."

Question 2) What makes an effective brand slogan or motto? and why it is so important in marketing?

Question 3) List three different slogans or mottos for three different hospitality organizations and explain their meanings and their foundation story.

Question 4) What are the five different marketing management orientations? Which orientation do you believe Apple follows when marketing products such as the iPhone and iPad?

Reference no: EM132663081

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