What made jfk the master of the medium of television

Reference no: EM133706302

Watson, Mary Ann. "Television and the Presidency" in The Columbia History of American Television

• How did television rewrite the playbook for political campaigning and governing? What new televisual strategies did Eisenhower and his ad agency BBD&O develop to win the 1952 nomination and presidential election?

• What aspects of a candidate rose to prominence because of television? What aspects of candidates and elections lost significance as a result of television?

• What made JFK the "master of the medium" of television? How might JFK's televisual skill have contributed to the intense national mourning after his assassination and JFK's subsequent enshrinement as a "great president"?

• How did television produce new national moments during the Eisenhower and Kennedy administrations? How do these compare with Franklin D. Roosevelt's fireside chats?

Reference no: EM133706302

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