What macroenvironmental factors have affected fitbit

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Reference no: EM133696615

Company Case Fitbit: Riding the Fitness Wave to Glory

It was 2009. James Park and Eric Friedman were at a breaking point. They'd been flitting around Asia for months, setting up the supply chain for their company's first product, the Fitbit Tracker. Having raised capital to launch the product with nothing more than a circuit board in a balsa wood box, they were now on the

Questions for Discussion

What microenvironmental factors have affected Fitbit since it opened for business?
What macroenvironmental factors have affected Fitbit?
How should Fitbit overcome the threats and obstacles it faces?
What factors in the marketing environment not men- toned in this case could affect Fitbit?
Considering the evolving landscape of wearable technology and the entry of major competitors like Apple and Google, what recommendations would you make to Fitbit's marketing team to maintain its competitive edge and continue driving innovation in the market? Explain.

Reference no: EM133696615

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