What macro environmental forces

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Customer loyalty for online travel companies is low because the average consumer checks several different travel sites for the best prices on air travel, hotels, and rental cars before booking. With consumers highly motivated to make their selections based on price, online travel companies are trying to figure out other ways to differentiate themselves from the competition.

What macro environmental forces do you think are having the greatest positive and negative impact on online travel companies?

What do you think will be the most significant environmental issues facing the online travel industry in the next five years?

Reference no: EM132228853

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