What listening tools technologies does company use to

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Reference no: EM13466254

Choose an industry or company that utilizes Twitter. Briefly describe the product or service.

  • What listening tools (technologies) does the company use to monitor tweets and obtain feedback?
  • How does the company respond to the feedback on Twitter?
  • How did the company respond to feedback in their marketing initiative?
  • What are some recommendations for improvement on the company's use of Twitter?

Reference no: EM13466254

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