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Case: Warner Bros. and BitTorrent
Question 1. If you were Jim Wuthrich at Warner Bros., would you want to strike a deal with BitTorrent? Why or why not? Would your response change if you were the head of Sony's home video business?
Question 2. What lessons did Warner Bros. learn from the music industry's experience in transitioning from physical sales to Internet delivery?
Question 3. Would a deal with BitTorrent create any channel conflicts for Warner Bros.? If so, how can Warner Bros. manage those conflicts?
Question 4. What were the key deal points that Warner Bros. and BitTorrent negotiated in the deal?
Question 5. How important were the attorneys for both sides in the Warner Bros./BitTorrent deal? Why?
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