What lessons can you learn from the campaign

Assignment Help Management Theories

Reference no: EM131509002

Question: Students are to write a 1800 word essay reviewing a strategic communication campaign in light of the strategic communication approach developed in the course.

Several possible case studies are available on the LMs website covering a broad range of campaigns. Students are also free to use any campaign of their choice, aside from the Dove campaign.

- The essay needs to include:

- A clear demonstration of an understanding of the basic concepts of strategic communication.

- The best ideas in the campaign.

- The worst ideas in the campaign.

- Do you agree or disagree with the central approach of the campaign.

- Why do you agree or disagree with the approach employed in ethical or any other terms.

- What lessons can you learn from the campaign?

- How can the ideas of the campaign be applied in your future work in strategic communication?

Reference no: EM131509002

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