What legal obstacles did lulas founders face

Reference no: EM133329978

Assignment:

Case Study: Matthew Vega-Sanz, cofounder, Lula (p. 379)

1. What legal obstacles did Lula's founders face?

2. Read about the current version of Lula. How did their attempts to deliver an innovative product in the face of legal obstacles create new opportunities?

3. Given this new direction, what IP or other legal considerations should the founders consider to protect Lula's success?

Reference no: EM133329978

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