What law is kendall seeing in action by this pop up

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Reference no: EM133319621

Assignment:

1. Kendall recently visited a shopping website looking to buy new boots for an upcoming ski trip. After typing in the web address and being directed to the shopping site, a pop-up appeared at the bottom of her screen telling her the "website collects cookies." what law is Kendall seeing in action by this pop up?

A. AMA

B. EU Ethics

C. GDPR

D. SPAM

2. What happens when people make mistakes in the way they reason, evaluate, or remember information?

A. Cognitive biases

B. Descriptive statistics

C. Irrational escalation

D. Knowledge bias

3. Marketing plans are especially important to new business because they determine the numbers of users they can attract, the funds they can raise, and how much money they charge for their products or services.

A. True

B. False

4.Buisness ethics show no variation from industry to industry.

A. True

B. False

5. In market research, ______ is defined as the total set of people being observed.

A. Interval

B. Statistics

C. Sample

D. Population

6. What part of marketing mix details with the logistics involved in delivering products and services to customers?

A. Process

B. Place

C. Promotion

D. Price

7. When competitors agree to raise, lower, or stabilize the prices of their products based on an agreement between the parties involved rather than on the basis of supply and demand, this is called ____.

A. Price parties

B. Price anomalies

C. Price fixing

D. Price fluctuating

8. This type of research design helps buisness identify the characteristics of their target market or the average users of their products or services, helping businesses determine whether there's a market opportunity and allowing them to make predictions about how things will unfold in the future. What do we call this type of research design?

A. Causal

B. Descriptive

C. Exploratory

D. Formal

9. What organization enforces laws regarding truth-in-advertising and works to ensure that advertisers don't make misleading claims that aren't backed by scientific evidence?

A. Federal Trade Commission

B. Environmental Protection Agency

C. Internal Revenue Service

D. Consumer Product Safety Commission

10. What kind of pricing methods occurs when large companies set their prices lower than their competitors to force them out of business?

A. Predatory pricing

B. Value pricing

C. Discriminate pricing

D. Emotional pricing

11. When managers and other executives act ethically, it encourages everyone else in the company to do the same.

A. True

B. False

12. What type of selling is similar to education-based selling in the sense that it emphasizes the product's benefits over it's features and is commonly used to sell expensive items to customers?

A. Spam-basee selling

B. Ethics-based selling

C. Value-based selling

D. Predatory-based selling

13. What item is missing from this list of the 7Ps: product, price, promotion, place, process, and physical evidence?

A. Performance

B. Platform

C. People

D. Paradigm

14. A financial administrator may predict that there will be an increase in demand for their company's products or services if a big competitor goes out of a business.

A. True

B. False

15. Channel goals are based on company's overall strategy, as well as ____.

A. It's ethical viewpoint

B. It's social media presence

C. It's marketing strategy

D. It's annual profits

16. What type of interest is based on the principle amount and accumulated interest?

A. Compound interest

B. Simple interest

C. Investment interest

D. Revolving interest

17. Claims that have the potential to affect a customer's ______ or ______ are looked at especially closely by the FTC.

A. Health; finances

B. Education; intelligence

C. Success; growth

D. Happiness; humor

18. What company's negligence affected more than 8,000 marine organisms by depositing 4.9 million barrels of oil into the ocean which took over 3 years to clean up and cost the company a record-breaking $20.8 billion fine for their role in the disaster?

A. BP

B. She'll

C. ExxonMobil

D. Chevron

19. When a buisness tests different marketing messages, different color schemes, and different ad channels until they find something what works well, they are doing market research related to what?

A. Buisness

B. Advertising

C. Merchandising

D. Customers

20. Field trails are also very similar to observational research, except they observe customers under real-time situations rather than simply observing buyer behavior.

A. True

B. False

21. Martina runs a small kitchen supply shop and likes to digitally send out various campaigns and special offers, otherwise known as ______ marketing

A. Email

B. Face-to-face

C. Illusion all

D. Passive

22. What type of marketing information is comprised of the data that is collected to solve a specific problem, such as survey or focus groups used to validate a new product?

A. Quadrilateral information

B. Secondary information

C. Tertiary information

D. Primary information

23. In the marketing process, once the problem has been defined, what is the next step?

A. Gather the information needed for the objective

B. Analyze the data and information collected

C. Experiment with various social media platforms

D. Personally reach out to potential customers

24. One major disadvantage to buisness credit is that it's often ____ to quality for a buisness line of credit than it is to apply for a personal line of credit

A. Less time consuming

B. Harder

C. Easier

D. Less complicated

25. To understand what's working and what isn't and to find the ideal customers for a product or service are the two reasons that businesses ______.

A. Collect data

B. Advertise

C. Use social media

D. Invest in stocks

Reference no: EM133319621

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