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What kpis will you use to analyze the ad performance

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Reference no: EM133184797

Summary

Write a short summary covering following points (Word limit- 150 words):

a) What KPIs will you use to analyze the ad performance

b) Was the campaign a success or not?

c) Justify the buying method you used (CPC, CPM or CPA)

d) Based on the results obtained, suggest some targeting optimizations that you would perform (atleast 2)

e) Based on the results obtained, suggest some creative optimizations that you would perform (atleast ?)

Reference no: EM133184797

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