What kinds of wholesalers might needed to make distribution

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Reference no: EM133204047 , Length: 4 pages.

Problem: Distribution of camping gear in Northridge

You are preparing to launch your own camping gear manufacturing business in Northridge (keep this in mind as you make your decisions). To have a better idea about what kinds of products this might include, visit the website of camping gear manufacturers.

NOTE: All content should be kept to domestic (U.S. only) marketing activities - not international!

Next, review the kinds of retailers that exist in the U.S. (listed in Exhibit 12-4) in the text. Next, conduct research on the kinds of retailers that exist for the distribution of camping gear. Based on your research, decide whether or not you will sell directly to consumers, indirectly, or both and write a ½ page-to-full page description about WHY you have decided this.

NOTE: Credible market research sources are those published after 01-01-19.

Based on your decision above, select TWO specific indirect/direct kinds of retail channels (no more, no less) who you will use to distribute your camping gear (it does not have to be a specific company; for instance, it could be an "online retailer" and not necessarily Amazon) and write a ½ page to full page description for each retail channel about as much of the following as possible:

• What kinds of wholesalers might be needed to make distribution more efficient.

• What kinds of transportation methods would be needed to deliver the products to the retailer.

• What line(s) of products from your product offering would be best to distribute through the retail channel.

• What kinds of reverse channel processes would need to be put into place.

Reference no: EM133204047

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