Reference no: EM132117399

Question: Instructions: Search the websites of the following companies or products and note what information you find that will help you answer the questions that follow. Use the main corporate website, rather than a subsidiary (if it has one.)(If you work with a partner, submit an individual lab for marking.)

Companies: A. McDonalds

B. Apple

C. The Body Shop

D. Fairmont Hotels and Resorts

E. Indigo Books and Music

Before submitting be sure the page breaks don't split a chart.

1) What kinds of products does each of these companies produce?

2) Who are their main customers?

3) Give one reason a customer would want to buy their products rather than from their competitors.

4) Which marketing orientation do they seem to follow? What evidence shows this?

5) Select one of the five companies from this assignment (A - E).Analyze and state how trends in each of the marketing environments might be currently affecting that company. Determine whether each one is a threat or an opportunity.

6) Discuss how the company you analyzed in Question Five has changed their marketing mix to respond to one of these threats or opportunities.

Information related to above question is enclosed below:

Attachment:- ActivityOneupdated.rar