What kinds of communication gaps are occurring

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Topic: The customers of a retail store have very high expectations of friendly and knowledgeable service, fair prices, and quality products. The store thinks it is doing a great job meeting customer expectations with peak performance.

But the customers disagree. Complaints about service are increasing including complaints about how knowledgeable the sales staff are.

Question: Explain what's going on here...what kinds of communication gaps are occurring and how can they be fixed?

 

Reference no: EM133405067

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