What kinds of communication gaps are occurring

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Question: The customers of a retail store have very high expectations of friendly and knowledgeable service, fair prices, and quality products. The store thinks it is doing a great job meeting customer expectations with peak performance.

But the customers disagree. Complaints about service are increasing including complaints about how knowledgeable the sales staff are.

Explain what's going on here...what kinds of communication gaps are occurring and how can they be fixed?

Reference no: EM133402711

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