What kind of tone and language does each company use

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Reference no: EM133845856

Homework: Critique the Professionals- Twitter Comparison

Description

Research 2 companies in the same industry (for example Walgreens vs CVS, or Pepsi vs Coca Cola, or Nike vs Adidas). Review no less than 6 tweets from each company and compare and contrast their communication strategies.

Task

You should include screen shots of the various Tweets you are analyzing by either including them in the text or by including an appendix with each shot as a picture (this is why this homework is much longer than other homeworks).

A. Summarize this topic

B. Answer the questions

I. What kind of activity does each company have on Twitter? Does one or the other company Tweet more or less than the other? How many followers does each company have?

II. What kind of tone and language does each company use?

III. What kind of customer would their Tweets appeal to? Young, middle aged, old, male, female, urban, rural, etc.

IV. What kind of promotions does each company use?

V. How are the strategies between these brands similar and different?

VI. What do the replies and reTweets look like?

VII. How can you see the future of marketing communication with platforms such as Twitter?

C. Conclusion

Reference no: EM133845856

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