What kind of strategies uber company should apply

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Uber company is somehow illegal in Malaysia.

What kind of strategies that company can apply to enter the Malaysian market.

The answer must relate with Global Marketing theories (Licensing, investment and strategic alliances)

Reference no: EM131135990

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What kind of strategies uber company should apply : Uber company is somehow illegal in Malaysia. - What kind of strategies that company can apply to enter the Malaysian market.
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