What kind of strategies has 100 global inc

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Reference no: EM133673272

1- What kind of strategies has 100 Global Inc. dba Roll Up implemented to effectively reach and engage the activity of eco-friendly consumers, both through direct-toconsumer (DTC) subscriptions and retail partnerships? Roll Up is reaching and engaging with its green consumers through: Healthy & organic retailers, refilleries: these are a growing chain of independent retail stores that only sell plastic free and organic products. Our offerings are a perfect match for these stores. We undertake promos and marketing campaigns independently as well as through these stores to promote our products to green consumers DTC: we undertake advertising initiatives either through google ads, home magazines and social media. 2- How does 100 Global Inc. dba Roll Up envision the future of sustainable paper products, and what fresh products or initiatives can we fortunately expect to see as part of your sustainability portfolio in the upcoming years? With the government push to ban single use plastics, paper products will see a significant boost in their use. Most grocery chains and retailers have moved away from plastic and incorporating paper products in their packaging solutions. Whether it's paper bags or takeout containers, carboard boxes, paper straws etc. Roll Up will cater to the growing demand for packaging products needed from industries and businesses as part of its growth strategy. Our product portfolio will comprise of paper bags, takeout containers, cardboard boxes, Industrial and transit packaging, protective components, dunnage, in DTC e-commerce channels all of this made from sustainable paper or fibre-based packaging. 3- In what certain ways does 100 Global Inc. dba Roll Up collaborate with corporate and hospitality departments to help them achieve their ESG targets or goals, and how do these partnerships align with your mission while doing their role specifically? Roll Up works with corporate and hospitality consumers to achieve the following:

• Provide paper products that are quickly biodegradable, compostable and reduces the waste going to landfill (our toilet paper is fast dissolving, and the roll core is made from bamboo hence is completely compostable.

• Reduce plastic waste: our packaging in completely plastic free, can be recycled and is biodegradable.

• Reduce consumption: ulastse regular brands, our paper is of better quality and bigger specification (sheets, ply, strength, absorption) hence has shown a reduction in spend for clients as the product last longer. At Roll Up our vision is to reduce deforestation and plastic pollution. By adopting our products these businesses help us achieve our goals. They also help awareness for our brand among their customers. 4- What innovations, strategies and partnerships are 100 Global Inc. dba Roll Up pursuing to drive the adoption of sustainable paper products and further its mission of curbing deforestation?" Roll Up is looking for partnerships with brokers and distributors to get into big format grocery retail chains. Strategies for retail stores include free fills, promotions, flyers etc. We are constantly reaching out to small businesses like spas, clinics, restaurants etc. Under our wholesale pricing contracts. Strategies include subscription models with the convenience of deliveries for a defined period.

• Hospitality- this is a growing segment for us, and the strategies include customization of packing to include branding for the hotels and better pricing due to long term contracts.

• Innovation - we constantly update our packaging designs to follow current trends and provide customization to key clients with their branding on the wrappers.

• For the DTC customers, our strategies include email campaigns with discounts and sales, referral programs, introductory offers etc. to increase sales and acquire new customers. We change our wrappers and designs every few seasons to match the trends.

Reference no: EM133673272

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