What kind of sample size would you get instead

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Reference no: EM132295183

In a hypothetical situation, your boss comes to you and asks you to send out a customer satisfaction survey to every customer over the last 5 years – a total of 120,000 customers. You know this will be expensive and blow your entire research budget.

How would you explain to your boss that sending the survey to all 120,000 customers isn’t necessary?

What kind of a sample size would you get instead? How would you determine the sample?

Reference no: EM132295183

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