What kind of questions can be answered in each of the 4 ps

Assignment Help Marketing Research

Reference no: EM131717210

Discussion

Select one of the industries below, and describe how and why it might use marketing research:

Manufacturer of a breakfast cereal

Online auction site

Manufacturer of nuts, bolts and other fasteners

Hospital

Non-profit organization

Restaurant

Discussion Board Question

Marketing research can be used in a four Ps of the marketing mix: price, product, promotion, and place.

What kind of questions can be answered in each of the 4 Ps, using marketing research, that will benefit the firm?

How would you go about collecting data to answer these questions?

Attachment:- Pg.15-18.rar

Reference no: EM131717210

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