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Discussion
Select one of the industries below, and describe how and why it might use marketing research:
Manufacturer of a breakfast cereal
Online auction site
Manufacturer of nuts, bolts and other fasteners
Hospital
Non-profit organization
Restaurant
Discussion Board Question
Marketing research can be used in a four Ps of the marketing mix: price, product, promotion, and place.
What kind of questions can be answered in each of the 4 Ps, using marketing research, that will benefit the firm?
How would you go about collecting data to answer these questions?
Attachment:- Pg.15-18.rar
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