Reference no: EM132645204

Target Corporation is an American retail corporation. It is the 8th-largest retailer in the United States. Target established itself as the discount division of the Dayton's Company of Minneapolis, Minnesota, in 1962; it began expanding the store nationwide in the 1980s (as part of the Dayton-Hudson Corporation) and introduced new store formats under the Target brand in the 1990s. The company has found success as a cheap-chic player in the industry.

The company has certain approaches towards its success. The company clearly values its employees and involves them in MBO process. The company is a pay leader and pays its employees higher than competitors. The company also invests on employee training and provides them flexible benefits package. The company has certain membership benefits such as huge discounts on items such as jewellery and electronics. As part of its remodel program, Target tests a new front-of-store layout that creates an even more welcoming first impression, with fresh flower displays, a curated product assortment, and lower walls and counters to make it easier for team members to offer helpful service to guests. Target came up with another service by offering an assortment of fresh grocery and adult beverage items via Order Pickup and Drive Up fulfilment form. Through this service members will be able to order popular grocery items such as milk, eggs, bananas, and more, and have their items delivered directly to their car or ready to pick up at a Target store.

Question

What kind of planning mistake do you think the entrepreneur made?

Suggest one Planning Strategy and one Organizational Structural change you think would have been appropriate for the company and why?