What kind of international market entry strategy

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Reference no: EM133412068

Case: Based on the content developed in this course, answer the following questions. The farmers association wants to know:

1. What factors, within the global marketing environment, should the farmers association consider for entering the USA market? Why? Use examples to support your argument

2. What kind of international market entry strategy would most likely be adopted by the farmers association? Why? Use examples to support your argument

3. Using the SELECT framework, analyze the farmers association's competitive advantage. Use examples to support your argument

4. What kind of branding strategy should the farmers association apply in the USA market? Why? Use examples to support your argument

5. Based on Keegan's five international strategies, what international product strategy the farmers association should adopt when entering the US market? Use examples to support your argument

Reference no: EM133412068

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