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What kind of innovation is performed by the company

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Reference no: EM133323371

Question: Select an innovative company at your choice and elaborate your presentation and paper according to the following guidelines:

  • describe the value proposition and customer segment of the selected company
  • considering its value proposition and customer segment, explain why the company is innovative
  • what kind of innovation is performed by the company (categorize the innovation within at least one of the 4 types: product, process, marketing or organization)
  • what is the competitive advantage obtained by the company with the integration of innovation in its business operation

Reference no: EM133323371

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