What kind of information do marketers gain from this metric

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Reference no: EM131712062

1. Define marketing metrics. How can marketing metricS help marketers understand the performance of different marketing initiatives and provide greater control?

2. What is a click-through rate, and how is it calculated?

3. What is a conversion? What are some examples of con- versions on an e-commerce website?

4. What is a cost-per-order? What kind of information do marketers gain from this metric?

Reference no: EM131712062

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