Reference no: EM133459207

In a business market that is always changing, it is very important for every company to use both pure strategies and mixed strategies. First of all, if a company doing business in the market wants to use just one business strategy, either low cost or differentiation, the company needs to use the original strategy while keeping the current market situation in mind. If a company doing business in the market wants to use both low cost and differentiation, the company needs to use the hybrid strategy while keeping the current market situation in mind. But Porter has said that using the mixed strategy is better for the organisation than using the original strategy.

Also, you could say that the original strategy gives the company a competitive edge over its peers in the market, while the hybrid strategy helps the company get a competitive edge in the market. If we revisit the debate about pure vs. hybrid strategy supporters say that a company's competitive edge is directly related to how well it works and how focused it is. Hybrid approach supporters, on the other hand, stress how important adaptability and flexibility are for getting ahead.

QUESTION:

What kind of effects do the pure strategy and the hybrid strategy have on the organization's decision-making process?