Reference no: EM132424126

Question 1: Polo/Ralph Lauren manufactures the clothing sold in its own retail store. In this case, Polo/Ralph Lauren is an example of a(n)

A) Corporate VMS

B) Administered VMS

C) Wholesaler-sponsored voluntary chain

D) Contractual VMS

E) Franchise system

Question 2: The distribution channel used when the Senices Folk Gallery buys Okie-Dokie jewelry made from Okra pods from the artist who crafts them and then resells them to its customers is:

A) Producer to consumer

B) Producer to retailer to consumer

C) Producer to wholesaler to retailer to consumer

D) Producer to agent to retailer to consumer

E) Producer to agent to wholesaler to retailer to consumer

Question 3: Ralston-Purina with its line of cetcal, snack food, and pet food, has suck brand equity and market position that it is able to coordinate distribution activities through its market power. It uses a(n) ____ for distribution.

A) Contractual VMS

B) Voluntary chain

C) Administered VMS

D) Corporate VMS

E) Franchise system

Question 4: The Olympic Store is the only place in Chicago where a collector of Olympic memorabilia can buy a set of eight Olympic pins priced at $30,000. (They are made of diamonds, rubies, and other precious stones). What kind of distribution strategy in the Olympic Communities using with these pins?

A) Selective

B) Intensive

C) Shifting

D) Exclusive

E) Dual

Question 5: A shoe manufacturer, who had been selling her merchandise to wholesaler for resale to independent shoe retailer, has now decided to open its own retail outlets and sell directly to consumers. In this situation,

A) The marketing functions performed by the middlemen have been eliminated

B) The manufacturer has engaged in horizontal integration

C) Marketing costs have been reduced by the amount of the wholesaler's and retailers profits

D) The same marketing functions as before must still be performed

E) We see an example of backward integrations

Question 6: The Fox Entertainment Group counts among its assets a thriving TV production unit, a Hollywood movie studio, 33 TV stations, a half-dozen national cable network, and 21 regional sports networks. Since most of the shows produced at its TV production unit and many of the movies made at its studio are made just for televising on its cable networks, Fox Entertainment Group is an example of a(n)

A) Corporate vertical marketing system

B) Integrated vertical marketing system

C) Contractual horizontal marketing system

D) Corporate horizontal marketing system

E) Contractual horizontal marketing system

Question 7: Which of the following is the VMS?

A) Radio shack stores owned by the parent company

B) Post cereals

C) Holiday Inn franchises

D) Kraft dairy products

E) All of the above

Question 8: For which of the following products will its manufacturer most likely choose intensive distribution?

A) Vacuum cleaners

B) Silk ties

C) Mountain bikes

D) Soft drinks

E) Latex paint for the inside and outside of homes

Question 9: Which of the following offers the greatest potential for horizontal channel conflict?

A) A toy manufacturer and Toys "R" Us

B) Kroger supermarkets and the Green Door, a retail florist

C) A pool chemical manufacturer and a pool chemical retailer

D) Kmart and a greeting card manufacturer

E) An opinion for growing grapes and a wine distributor

Question 10: When a wine merchant decides on a mode of transportation to use, which of the following is LEAST likely to be a concern?

A) Speed (door-to-door time)

B) Cost of transportation

C) Geographic locations served

D) Reliability in meeting schedules

E) Inventory system used