What kind of decisional process would consumer

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1. What kind of decisional process would a consumer use when acquiring a new product, service or brand: chewing gum, sugar, shaving lotion, carpet for a professional office, paper towels, cell phone, luxury car.

2. A large consumer product company like Kraft Foods offers a wide variety of consumer goods. In some cases, they offer a product mix that sometimes competes with their own brands. Why would they do this. Discuss the pros and cons.

On the web, search Kraft Foods and review the list of consumer goods. That will help you understand the breadth and depth of their product line and target audiences. A few years ago, Kraft merged with Heinz which further expanded their array of brands.

Reference no: EM132231383

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