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In a famous letter to his friend Francesco Vettori, Machiavelli describes reading books as having a conversation with the great minds of the past. He says that they speak with him, and he asks them reasons for their words and actions, and they answer him.
Discussion 1: What kind of conversation would Machiavelli have with one of the philosophers we studied previously (Plato, Xenophon, Augustine, Al-Kindi)? How would they question or criticize Machiavelli, or vice-versa.
Feel free to have fun with this... maybe Machiavelli is visited by a ghost, or perhaps he hits his head and is hallucinating or dreaming. It is up to you, but be sure to get to the philosophy pretty quickly, don't spend too much time setting up the scenario.
Create a one page outline in which you select topics and subtopics around your recommendations to improve the employee's involvement.
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In personal selling, salespeople go through six basic steps. List and explain the two basic choices manufacturers have in selling their products to the end user. Companies must consider many factors when setting prices for their products.
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MKT101A - Marketing Fundamentals - Analyse the social, cultural, global and environmental responsibilities of the professional marketer
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The summary of the marketing plan should summarize the plan by summarizing the size and scope of the opportunity, and reiterating the STP.
Name three examples of companies or organizations who you think are doing a good job marketing to millennials?
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