What kind of consumer oriented sales promotions options

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Reference no: EM132252469

Consumer-oriented sales promotion: Sales tools used to support a company’s advertising and personal selling directed to ultimate consumers. Also, called consumer promotions. A variety of consumer-oriented sales promotion tools may be used including coupons, deals, premiums, contests, sweepstakes, samples, loyalty programs, point-of-purchase displays, rebates and product placements.

-Coupons: are sales promotions that usually offers a discounted price to the consumer, which encourages trial.

-Deals: are short-term price reductions, commonly used to increase trial among potential customers or to retaliate against a competitor’s actions.

-Sample: Another common consumer sales promotion is sampling, which is offering the product free or at a greatly reduced price.

-Rebates: Another consumer sales promotion tool, the cash rebate, offers the return of money based on proof of purchase.

Selecting Promotions and Spreading the Word

Required: Suppose, your uncle, who owns his own business, has heard that you are in a marketing class and has called you for some advice. His company is looking to encourage consumers to invest their tax refund checks into home improvements.

1. What kind of consumer oriented sales promotions options do you think would work best for your uncle? Write 50 words.

2. What are the top 3 promotions your would recommend? Write 70 words

3. How would your uncle get the word out ( word out= let people to know the things/news/policy) about this promotions? Write 70 words

Please write in your own words and write appropriate answers

Reference no: EM132252469

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