What kind of business market chocolate ice cream represent

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Problem: Jon loves chocolate ice cream and has been loyal to Grummy's (ice cream brand) for years due to price and availability. Grummy's is one of many companies on the market that makes delicious chocolate ice cream. While in the chilled isle at his local grocery store, Jon noticed the price of Grummy's chocolate ice cream had risen from $3.99/gallon to $5.29/gallon. As surprised as he was about the price increase, he wasn't too bothered because there were several other chocolate ice cream options he can buy and try. In this example, what kind of business market does chocolate ice cream represent?

Reference no: EM133659826

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