What kind of audience is the programming targeting

Reference no: EM131830035

Field Project - Select one channel to view for a consecutive three-hour portion of the television broadcast day.

Create a log of commercials, listing the type of commercial - snacks, autos, feminine products, etc in a simple table or spreadsheet.

Is there a pattern as to what types of commercials are shown during certain types of programming?

What kind of audience is the programming and commercials targeting?

Be sure to include SCHOLARLY* research on advertising to help make sense of your results (with proper citations) and a copy of your commercial log.

Please be aware that turnitin may not allow you to submit the commercial log (must be a formatting issue). Because of that, a separate drop box is labeled for you to upload it there.

That will artificially create a grade column but you don't receive a separate grade for it. However, you are docked ten points for not submitting it.

view 1 channel for 3 consecutive hours

include a commercial log

include any of the following categorizations in the log:

Type of commercial (snacks, auto, etc.)

Name of product (for example, you can't just list snack, snack, snack - I would accept Fritos-Snack)

Which commercial was on during what programming (oftentimes students will just have a long list without times/names of shows, etc.... that simply lists auto, beer, beauty - which is insufficient)

Discuss what type of audience the commercials are targeting; include demographics (age, gender, race/ethnicity, socioeconomic level)

Discuss what type of audience the programs are targeting; what aspects of it tell you that?

Scholarly research may be found in academic peer-reviewed communication journals, such as Journalism & Mass Communication Quarterly, Journal of Broadcasting & Electronic Media, Journal of Advertising and Journal of Communication.

For example for field project #5 research on advertising would be appropriate.You may find great help from the communication librarian's page in the Course Library Resources folder. I've also taped a demo on how to use the resources embedded there to find scholarly research.

You may also contact the communication librarian. She also has a short video clip on her webpage that will help. You may find a link to her resource page among the icons on the main course home page on Blackboard.

Website content is generally not considered to qualify for this category; nor is Wikipedia considered a reliable academic source.

If in doubt about your source, use the resources provided for you and if still in doubt, obtain prior approval from me.

We've all read the textbook; please don't rely on it heavily for your paper. It will not count toward your scholarly sources total.

Need help in determining what's a scholarly source?

There is also help via the textbook site on Blackboard...

How many scholarly resources are enough? The "teacher answer" is: as many as it takes to write a good paper. One is not enough; ten are too many for this short paper and level of course.

Three is sufficient or aim for something between three and ten.

Reference no: EM131830035

Questions Cloud

Formulate an appropriate null hypothesis : A geographer selects 30 counties from the north and 30 counties from the south, matching the two samples on the basis of urban/rural status

Identify and briefly explain three types of loss involving : Identify and briefly explain three types of loss involving another human being that might be experienced by an older adult in our society.

Prepare the lower portion of the income statement : Prepare the lower portion of the 2013 income statement beginning with $880,000 income before income taxes and extraordinary item

How much are these annual payments worth three years : You have a bank account that earns 6% APR on a quarterly basis. How much are these annual payments worth three years from today?

What kind of audience is the programming targeting : Create a log of commercials, listing the type of commercial - snacks, autos, feminine products, etc in a simple table or spreadsheet.

Weight for the national population of wimberley terriers : Based on that information, develop a 95% confidence interval to provide an estimate of the mean birth weight for the national population of Wimberley Terriers.

Offers medical flexible spending accounts to its employees : Ellen’s tax client is employed at a large company that offers medical flexible spending accounts to its employees.

Describe substantive audit procedure : Describe substantive audit procedure that an auditor could use to determine whether financial statements are misstated through backdating of stock options

Estimate on the basis of a confidence interval : Estimate the percentage of patients throughout the program who were able to find employment within three months. Develop your estimate on the basis of a 99%.

User Account

All Pages