What kind of actions would a customer take

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Reference no: EM133421401

Question: Choose one of your favorite brands and examine their digital presence: Website (mobile and desktop) Facebook, TikTok, App, email newsletter (if you're a subscriber), etc.

For the website answer the following:

Can someone new to the brand easily understand what the brand is and what they offer?

What kind of actions would a customer take on this site and can they easily take those actions?

What are your general thoughts about the site?

How do the desktop and mobile versions of the site differ?

Facebook

Does the brand regularly post content to Facebook?

Are people engaging with the brand's content?

Do they have the Facebook chat feature turned on?

TikTok

Does the brand regularly post TikToks?

What kind of content is the brand posting to TikTok?

Are people engaging with the brand's content?

Check out the "Tweets & Replies" section of their Twitter profile. If there are tweets from customers, has the brand responded? How long does it generally take them to reply?

Email newsletter

What purpose does it serve?

Do you find it useful?

Do you have a sense of the frequency of the newsletter distribution?

Reference no: EM133421401

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