What key steps you take in new product development process

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Reference no: EM133731432

Discussion Post: Business- New Product Development Kotler and Keller

Can you help me understand this Business question?

"Imagine you are a marketing manager tasked with launching a new product or service.

1) What are the key steps you would take in the new product development process, as outlined by Kotler and Keller?
2) How would you prioritize these steps, and why?
3) Share your insights and discuss the importance of each step in ensuring the success of your new product."

Reference no: EM133731432

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