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Question: Each week, you will be asked to respond to the prompt or prompts in the discussion forum. Your initial post should be 75-150 words in length, and is due on Sunday. By Tuesday, you should respond to two additional posts from your peers.
This week you have learned about organizational strategy and how innovation matters in creating a competitive advantage. To demonstrate the importance of strategy and innovation, this week's discussion forum will involve researching an article using one of the following sources:
• USA Today
• Wall Street Journal
• New Your Times
• Forbes
• Bloomberg Business Week
• Inc. Magazine
• Economist
• Entrepreneur
• Harvard Business Review
Your task is to choose a current article (published in last 60 days) from one of the above-listed sources that relate to how managers form strategy and/or use innovation as a means to accomplish their responsibilities.
• Research a company that you believe is the most innovative company. Explain what makes it innovative and describe how this company uses innovation to gain a competitive advantage.
• What key points in the article supports your decision?
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
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Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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