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What key elements about coca-colas campaign made

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Reference no: EM131958461

Question:

Before engaging in the discussions each week, please read/view all of the readings and resources provided in the unit.

In your opinion, what key elements about Coca-Cola's campaign made it so successful and why? What factors should companies consider when deciding on potential global markets to enter?

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Armstrong, G., & Kotler, P. (2017). Marketing: An introduction (13th ed.). Boston, MA: Pearson Education, Inc. *This book is available through the VitalSource link provided on the Course Information page.
Chapter 16- Sustainable Marketing: Social Responsibility and Ethics, pp. 488-515

Armstrong, G., & Kotler, P. (2017). Marketing: An introduction (13th ed.). Boston, MA: Pearson Education, Inc. *This book is available through the VitalSource link provided on the Course Information page.
Chapter 15- The Global Marketplace, pp. 458-483

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The solution is about the marketing strategy of Coca-cola. How the company through its campaigning has gain market popularity. The solution answers two questions by referring the two attachments given in the requirement. Also I have used two more sites to answer the question. The solution is done in 300 words with two references in APA style. The solution is unique.

Reference no: EM131958461

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