What keeps other existing incumbents from copying them

Reference no: EM133528745

Discussion Post:

Case: Ryanair- The Low Fares Airline: Whither Now?

About This Case Write Up

This discussion will cover the case(s) from the readings. Note that the goal of the discussion is to practice using the theoretical material you've learned. For each question, think about how you can apply those tools. Review the number of attempts, time limit, expectations outlined in the syllabus, and due date before starting this discussion.

Question I

Ryanair seems to be more profitable than many of their peers. That suggests that there is something about Ryanair that others "can't" or "won't" copy.

What keeps other existing incumbents from copying them? Hint: Is what keeps them from being copied a "unique resource" or "unique activities"?

1. If unique resource(s) what is it/are they and why is it hard to copy?

2. If unique activities, what are some of the activities and how do they tie into each other?)

Question II

The previous question was about what keeps current incumbents from copying them.

Should they be worried about new entrants competing down their profits? In other words, is there something keeping new entrants from copying them? If there is, what prevents them from having to deal with new entrants copying them?

Reference no: EM133528745

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