What it takes to enter new markets

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Reference no: EM132094102

You work as an analyst in the planning unit of a firm with international operations. From time to time, you might be called to a meeting to discuss certain aspects of international business. As you state your responses to the Discussion Board questions, assume that you are in a formal, management discussion. Your manager has asked that you state your sources when citing facts or important concepts, for good order.

Question 2: You are in a meeting to try to understand what it takes to enter new markets. What lessons can be learned from Walmart's experience in Mexico (refer to article below)? Specifically what were the basic mistakes Walmart management committed early on and what can be learned in terms of entering a market?

https://www.wright.edu/~tdung/Walmart_in_mexico.html (Links to an external site.)Links to an external site.

Reference no: EM132094102

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