Solution-What issue did pepsico face here

What issue did pepsico face here

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Reference no: EM131089531 , Length:

Research PepsiCo challenges in China

. Abstract or Introduction

. Text - Body of Work (with HEADINGS)

. Conclusion/Recommendation

Words have meanings! What we say in one culture can be offensive to another.

PepsiCo launched its popular marketing campaign with the tagline Come Alive with the Pepsi Generation, in Chinese, it translated as "Pepsi Brings your Ancestors Back from the Grave." As a result Pepsi sales dropped abruptly in China.

What issue did PepsiCo face here?

Suggest how marketers can avoid such cross-culture marketing mistakes?

Write a six pages text report. Articles references must be current - no more than 5 years old with a minimum 5 qualitative references.

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This assignment is about the problems that are encountrered by multinational firms in marketing in other counties that have a different cultural background. Here communication, language, cultural differences are all discussed as problems faced by international firms in marketing to other countries.

Reference no: EM131089531

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What issue did pepsico face here

Reference no: EM131089531 , Length:

Reference no: EM131089531

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