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What is zumba economic model

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Reference no: EM132651745

Watch the following video:

  • You can also just listen to the podcast: https://www.npr.org/2020/08/05/899285867/how-i-built-resilience-alberto-perlman-of-zumba
  • Optional. Listen to the 2017 podcast which is really good: https://www.npr.org/2017/12/04/567747778/zumba-beto-perez-alberto-perlman

Questions

  1. What is Zumba's economic model? Explain how they create value and how they are able to capture value in the form of revenue?
  2. Identify the business model (or models) that best describes Zumba's model and Explain your selection.

Opinion: Do you think that Zumba's competitive advantage is sustainable long term?

Reference no: EM132651745

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