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1. What is ZISCo's dominant approach in implementing strategy?
2. What is the strategy selected by ZISCOo's? Does it differ from Porter's focused differentiation strategy?
3. How is the strategy shaped by previous strategic actions and how does it subsequently shape and guide strategic behaviour at ZISCo?
4. What are the characteristics of implementing value creation strategy at ZISCo? Can these characteristics be different from those in implementing a functional strategy, such as marketing strategy?
5. Why is the cultural change at ZISCo important to its strategy implementation? What relationship(s) does it have with strategy content?
6. How, and why, would you like to tale up the challenges described in the case if you were the president of ZISCO?
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