Reference no: EM133169030
Contexts of Management
Question 1) Political, legal, economic, monetary, and institutional forces comprise the ________ of international business and influence managers' actions.
A) environment
B) competition
C) culture
D) threat
Question 2) Phillip is an international business manager with Corbin Manufacturing. Which of the following serves as an external influence on the business decisions that Phillip makes?
A) production plant locations
B) host country monetary policy
C) supply chain linkages
D) product design standards
Question 3) ________ is the framework that managers apply to determine the competitive moves and business approaches that run the company.
A) Competition
B) Growth
C) Strategy
D) Vision
Question 4) A(n) ________ outlines a firm's ultimate goal and its guiding values in broad terms.
A) mission
B) strategy
C) vision
D) imperative
Question 5) Rather than an inspirational statement, a(n) ________ statement is meant to motivate people to act and specify the objectives that the firm needs to attain.
A) mission
B) vision
C) expectation
D) strategy
Strategy statements exercise
Building a Vision
Collins and Porras (1996) propose that although business strategy change over time to adapt to a changing world, "companies that enjoy enduring success have core values and a core purpose that remain fixed (p. 65)".
They suggests that the key to a sustainable competitive advantage is the ability of the firm to develop a clear vision and to enact it throughout its business strategies.
A vision statement is concerned with the desired future state of the organisation; an aspiration that will enthuse, gain commitment and stretch performance.
A vision statement should answer the question :
‘What do we want to achieve?'
Coca-Cola: lowering the fizz in its objective
What is your view of the earnings growth objective? Is it set too high? If you would lower it, what figure would you pick?
How should organisations set objectives? Past experience? Current market performance? Challenging objectives? Or what?