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Develop a brief IMC (Integrated Marketing Communications )for the company or product you are working on in your assignments.
First, tell us about your company or product. What is your unique selling proposition? How do you distinguish your product or company from your competitors?
Now, think about how to communicate this information using the AIDA principle. Describe your ad and promotion.
How would you vary your ad for different media platforms? How would you vary the schedule to air it for maximum coverage with minimal expense? AIDA stands for attention, interest, desire, and action. It is an acronym used in marketing and advertising, which helps marketing managers develop effective communication strategies and communicate with customers in a way that better responds to their needs and desires.
MKT 100: Describe the three (3) most important concepts you have learned about marketing in this course. Explain why these concepts will be useful to you in your current or future position.
Which of the following organizational designs would utilize a cross-classification approach that emphasizes two different factors, such as products and marketing functions?Which of the following is true of conventional approaches to organizing? Whi..
Is there an enforceable contract between Samantha and Julie?- Is promissory estoppel relevant to Samantha's dispute with Dave from ‘Outrageous ?Costumes'?
Marketing Research Project Proposal - What data do you need to have in order to address the problem? Propose the survey that will be used to gather this data
IKEA is a Swedish-owned global business founded in 1943.The business generates annual revenues of 27 billion euros and employs 139,000 people in 298 stores and 26 countries. The values and design philosophy of the founder continue to underpin the ..
If you have ever prepared for a job interview, you may have been advised to learn about the company's organization culture. Why should you understand the culture of a future employer?
Examine the importance of follow up to the sales relationship. How does follow up help increase customer satisfaction? Explain how the unhappy customer also presents opportunities within the sales process.
Focus on doing a situation audit of the local restaurant market, identifying alternative, evaluating alternative, and selecting a target market and retail mix for the restaurant.
ROC Engineering, a Chinese shipbuilding company, agrees to build a fleet of submarines for the Sri Lankan navy, for which it will be paid in Sri Lankan currency
International Marketing Strategy Bringing Companyies/ Product(s) into Saudi Arabia Retail Franchise.
Explain the concept of global marketing and also explain following points:- • Elements of International Marketing Process • Segmentation, Targeting and Positioning.
Your client directs TV advertising for a large corporation that currently relies on a single outside advertising agency. For years, ads have been created using the same plan.
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