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Discussion
"Hit Your Mark With Matched Messaging" Watch the video below and then respond to the questions that follow:
Develop a brief IMC for the company or product you are working on in your assignments.
- First, tell us about your company or product. What is your unique selling proposition? How do you distinguish your product or company from your competitors?
- Now, think about how to communicate this information using the AIDA principle. Describe your ad and promotion.
- How would you vary your ad for different media platforms? How would you vary the schedule to air it for maximum coverage with minimal expense?
- Click here to view the grading rubric for this discussion.
Video Segment Reference:
Tribus. (2013, May 6). What is integrated marketing? [Video file]. Retrieved from https://youtu.be/k6WF0O1Mnvk.
Verified Expert
The present solution "AIDA principle" has been prepared in Microsoft Word document. The solution contains more than 150 words, Times New Roman 12 font and double spaced structure and has been prepared in 1 page. All the information contained in the solution are free from plagiarism and has been collected from peer-reviewed sources. Reference to the literature has been provided in the end section. The solution was prepared based on the instructions and rubrics provided.?
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